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CERTIFIED NOW

Know how to write the perfect plan. Register for the next assessment date and become a SOSTAC® certified professional


Next Assessment Date: 24 - 26 June 2017

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Also available throughout the year:


SOSTAC®
Certification ProgramMEs

Perfect Planning for Better Business

SOSTAC® can be used to write business plans, marketing plans, digital plans, operational plans and even personal plans. After many years of requests from professionals all over the world, SOSTAC® Planning Skills are being shared through a carefully structured set of certifications.

SOSTAC® Associate

Know how to build a professional plan. See how it all fits together. Become a SOSTAC® Associate. Take the 60 minute SOSTAC® online test after you have read the manual or attended a workshop or read either of the books. Get an instant result, instant feedback and an instant certificate. [More]

SOSTAC® Certified Planner

Know how to write the perfect plan. Help improve other people's plans. SOSTAC® Certified Planners are a unique network of professionals who can apply the perfect structure to any plan, whether a business plan, department plan, marketing plan, campaign plan, or even your own life plan. [More]


SOSTAC® Certified Company

Create distinctive competitive advantage by becoming a SOSTAC® Certified Company. Stand out from the crowd when tendering, bidding, recruiting or forming alliances. Develop credibility amongst stakeholders by being part of an elite group of companies that invest in and acquire planning excellence. [More]

SOSTAC® Certified Trainers/Training Company

A limited number of trainers and/or training companies will be appointed and equipped to run their own SOSTAC® Training Programmes. Primarily in the EU, USA and Australasia regions. [More]

BENEFITS OF
SOSTAC® CERTIFICATION

Perfect Planning for Better Business

Once anyone uses SOSTAC®, they tend to use it for the rest of their lives. Why? Because it easy to learn and they can use it immediately. It has a simple, crystal clear logical structure that helps everyone to build better plans. See What Others Say About SOSTAC®

  • SOSTAC® Associate

    • Learn how to build a professional plan
    • See how it all fits together
    • Get an Associate Certificate
    • Access to the network/directory of
      SOSTAC® Certified Professionals
    Read more
  • SOSTAC®
    Certified Planner

    • Build professional plans
    • Analyse existing plans or other departments' plans
    • Access to SOSTAC® Case Studies
    • The SOSTAC® Certificate is accredited by
      the CPD Standards Office
    Read more
  • SOSTAC® Certified Company

    • Create competitive advantage
    • Develop credibility amongst your stakeholders
    • Receive SOSTAC® Certified Company Certificate & logo
    • Company can nominate up to 2 individuals
      free of charge to become Certified Planners.
    Read more

SOSTAC®
SUCCESS STORIES

Perfect Planning for Better Business

Here's where we will be posting Success stories from our Global Members. A limited number of high profile successful business people are invited to become Global Members and share how SOSTAC® helped to grow their business.

Tom Trainor, Chief Executive
The Marketing Institute of Ireland

Tom Trainor was appointed as Chief Executive of the Marketing Institute of Ireland in late 2005 when the Institute, in common with many professional bodies, was in trouble with membership falling and seemingly declining interest from a fast changing world.

Tom Trainor led a turnaround, including weathering the worst recession in Ireland’s living memory. Here’s Tom’s success story. [See Tom Trainor's SOSTAC® Success Story]

About PR Smith's
SOSTAC®

Perfect Planning for Better Business

World gurus and top marketing directors acknowledge SOSTAC® as a very effective planning system which you will, very quickly, be able to use again and again, whether for business plans, marketing plans, operational plans or even your own personal life plans. Global organisations like it as it provides a consistent, easy-to-apply, template for all plans and can be rolled out within hours around the world.

WATCH THE VIDEO

SOSTAC Video

PR Smith Explains SOSTAC® in 4 minutes. It is so simple it can be learned in 4 minutes. It was voted in the Top 3 Business Models Worldwide by the Chartered Institute of Marketings Centenary Poll among its members.

GET THE BOOKS


You can get the eBook version immediately or wait a few days for the print version

BOOK A TALK OR WORKSHOP
WITH PR SMITH, SOSTAC® AUTHOR

Having some fun, in a carefully structured, tailored, programme helps to embed knowledge and skills – backed up with a tailored workbook and a suite of extra online tutorials. [More]

FROM PR SMITH'S BLOG

How Trump Won (Part 2): A SOSTAC Planning Analysis

Continuing from How Trump Won – part 1 – SOSTAC ® Analysis, now let’s explore Tactics, Action and Control...

[More]

How Trump Won (a SOSTAC Analysis) – Part 1

Many are still wondering how Donald Trump became president of the United States of America, despite himself?

[More]

LATEST FROM FACEBOOK

LATEST FROM TWITTER

What They Say
About SOSTAC®

Perfect Planning for Better Business

In addition to being voted into the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, here's what others say about SOSTAC®

"SOSTAC® is a system for going through the steps and building a marketing plan."

Professor Philip Kotler

"Since 2000 I've used it when creating many marketing plans"

Dr. Dave Chaffey, founder, Smart Insights.com

"We use SOSTAC® within our own marketing planning."

John Leftwich, European Marketing Director, Microsoft

Hugo Rubio on SOSTAC

"PR Smith's SOSTAC® is simply the best structure for a marketing plan (or any plan)."

Hugo Rubio, IBM Client Executive (Spain)

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About us

The SOSTAC® Certification Portal issues SOSTAC® Certificates for the following: SOSTAC® Associates, SOSTAC® Certified Planners and SOSTAC® Certified Companies.

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The SOSTAC ® Certified Planner is accredited by the CPD Standards Office UK

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