and took him ten years to develop its simple and logical structure. It was voted in the Top 3 Business Models by the Chartered Institute of Marketing Centenary Poll and is now used by Linkedin, KPMG, RBS, start-ups and thousands of organisations and professionals around the world.
People love SOSTAC® because of its simplicity – it is easy-to-learn and remember forever.
It’s built on logic which helps professionals to make more informed decisions.
Get the NEW edition of SOSTAC® Guide to your Perfect Digital Marketing Plan
The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. This edition also introduces the integration of AI in marketing and also explores how AI and approaches to ethics are becoming part of risk management (including the ethical use of data); the re-emergence of Stakeholder Marketing; and a paragraph on how strategy must solve your biggest challenge.
SOSTAC® delivers order. Managers, boards, investors, partners and clients love a reassuring sense-of-order amidst this chaotic, hyper-competitive, digitally transforming period of accelerated change.
SOSTAC® is structured so that the final section, Control/Metrics’ learnings feed into the next period’s Situation Analysis, which in turn, helps set better Objectives, do more of what works and less of what doesn’t.
SOSTAC® is used to write long term plans, short term plans or agile plans every 90 days.
Once you learn SOSTAC®, professionals tend to use it for the rest of their careers.
