SOSTAC® was created by PR Smith

and took him ten years to develop its simple and logical structure. It was voted in the Top 3 Business Models by the Chartered Institute of Marketing Centenary Poll and is now used by Linkedin, KPMG, RBS, start-ups and thousands of organisations and professionals around the world.

Professionals Love SOSTAC®

People love SOSTAC® because of its simplicity – it is easy-to-learn and remember forever.

It’s built on logic which helps professionals to make more informed decisions.

A Re-assuring Sense of Order

SOSTAC® delivers order. Managers, boards, investors, partners and clients love a reassuring sense-of-order amidst this chaotic, hyper-competitive, digitally transforming period of accelerated change.

Constant Improvement

SOSTAC® is structured so that the final section, Control/Metrics’ learnings feed into the next period’s Situation Analysis, which in turn, helps set better Objectives, do more of what works and less of what doesn’t.

PR Smith's SOSTAC® Diagram

Agile Planning - The Rest of Your Life

SOSTAC® is used to write long term plans, short term plans or agile plans every 90 days.

Once you learn SOSTAC®, professionals tend to use it for the rest of their careers.

SOSTAC® Planning Framework can be used to write business plans, marketing plans, digital plans, operational plans, security plans, even personal plans.


SOSTAC® Associate


SOSTAC® Certified Planner

Cert planner CPD HQ-01-01