and took him ten years to develop its simple and logical structure. It was voted in the Top 3 Business Models by the Chartered Institute of Marketing Centenary Poll and is now used by Linkedin, KPMG, RBS, start-ups and thousands of organisations and professionals around the world.
People love SOSTAC® because of its simplicity – it is easy-to-learn and remember forever.
It’s built on logic which helps professionals to make more informed decisions.
SOSTAC® delivers order. Managers, boards, investors, partners and clients love a reassuring sense-of-order amidst this chaotic, hyper-competitive, digitally transforming period of accelerated change.
SOSTAC® is structured so that the final section, Control/Metrics’ learnings feed into the next period’s Situation Analysis, which in turn, helps set better Objectives, do more of what works and less of what doesn’t.
SOSTAC® is used to write long term plans, short term plans or agile plans every 90 days.
Once you learn SOSTAC®, professionals tend to use it for the rest of their careers.
