What Others Say About SOSTAC®

“So thrilled to be an elite SOSTAC^® Certified Planner! I might get the SOSTAC® too!”

“Since 2000 I’ve used it when creating many marketing plans.”

“SOSTAC^® is a system for going through the steps and building a marketing plan.”

“Qualifying in SOSTAC^® planning catapulted my career as a marketing strategist. Due to its solid structure and easy to work with flow, I can easily identify areas in my clients’ marketing platforms that need work.”

“SOSTAC^® is simply the clearest most logical approach to strategic marketing planning that enables evidence-based decision making and aligning marketing with other business functional stakeholders”

“A must for any marketer!”

“SOSTAC^® provides me with a mental model that allows me to translate big picture thinking into an actionable plan. SOSTAC’s iterative nature and flexibility make it a valuable tool throughout my projects, rather than a one-off plan that gathers dust.”

“The SOSTAC^® Certified Planner online course contains a very important knowledge base, provided in an optimized system that draws a vector, saves time and structures your “scattered knowledge” into a clear strategy and an easy-to-use overall integrated marketing plan. It is a guide for a person/team who wants to implement the mix of modern experience, and age-old wisdom, of strategy, knowledge and skills to his business. Great job!”

“As time passes, a marketer sometimes get lost in planning and setting clear goals. SOSTAC^® helped me define clear ones.”

“SOSTAC^® is a clear, concise format that delivers. I use it in all of my strategy projects and I would highly recommend all marketers take this course”

“SOSTAC^® opened up a whole new world of clear logical thinking which helps me write high-impact plans.”

“PR Smith’s SOSTAC^® framework gives a logical structure to make better decisions, better plans, and, ultimately achieving better business results. The structure helps to avoid costly ommissions in the planning process.”

“PR Smith – you’ve been an inspiration, with all your books, especially the SOSTAC^® Planning book, it took a man from being a rugby player and doorman to a confident marketing consultant so thank you!”

“I find that SOSTAC^® takes all the complex pieces of the digital marketing jigsaw and fits them together in a logical sequence; creating a clear picture and some seriously impressive strategies.”

“Uncomplicated process, with ease of application that opens up a plethora of touch points sprinkled with gold dust.”

“SOSTAC^® helps me to show my clients what needs to be done and why in order to develop their business. As well as thorough planning, it helps me to improve teams’ effectiveness.”

“Completing the SOSTAC^® Associate course has developed my general marketing skills and also my digital marketing skills, which will, in turn, help my future career in Digital Marketing.”

“Marketing our solutions requires planning. SOSTAC^® helps me to plan effectively and monitor the execution of the plan. Being a SOSTAC^® Associate is the first step and I will be definitely progressing to becoming a SOSTAC^® Certified Planner.”

“I was already drawing on elements of SOSTAC^® in my marketing planning consultancy work. But completing the course and using the model in its entirety is having a transformative on my one-year old client and training business, providing the base for solid, rational client marketing plans – and my own!”

“Gives me the skills and knowledge to formulate effective plans and helps inculcate planning as part of one’s DNA.”

“User-friendly planning model that will assist me not only to formulate plans but also to evaluate plans prepared by others.”

“A unique experience that provided me with the necessary skills to draw up an effective business plan.”

“SOSTAC^® simplifies planning and execution. It’s a fantastic framework that guides us from where we are to where we want to be. SOSTAC® blends strategy with actionable steps in a clear, focused way.”