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Associate

SOSTAC® > Associate

Associate

October 31, 2020
Posted by: Kevin De Silva

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Question 1 of 30

1. Question
(Single Choice) A strategy of increasing a customer’s share of wallet could involve:
- a) Helping a customer by satisfying other unfulfilled needs they have
- b) Providing an additional solution to the customer
- c) Selling additional products/services to the customer
- d) Increasing the price of the solution
- e) A, B and C above
Question 2 of 30

2. Question
(Single Choice) Distinctive Competitive Advantage refers to:
- a) What an organization excels at with its customers
- b) Competing with others
- c) Having a disadvantage
- d) Not being competitive
- e) Being distinctive
Question 3 of 30

3. Question
(Single Choice) A company’s mission is:
- a) The CEO’s financial goal
- b) What the finance department requires
- c) The overriding purpose of an organization
- d) Something just for the marketing department
- e) None of the above
Question 4 of 30

4. Question
(Single Choice) A marketing objective could be any one of the following:
- a) Increasing market share by 10%
- b) Improving the customer retention by 50%
- c) Increasing retailer penetration by 20%
- d) Improving segment profitability by 15%
- e) All of the above
Question 5 of 30

5. Question
(Single Choice) Awareness and Interest could be included in:
- a) Marketing objectives
- b) Financial objectives
- c) Production objectives
- d) Marketing Communications objectives
- e) None of the above
Question 6 of 30

6. Question
(Single Choice) In the planning process, strategy refers to:
- a) How we got there?
- b) How do we get there?
- c) Where are we now?
- d) How do we know we are getting there?
- e) Both B & C
Question 7 of 30

7. Question
(Single Choice) Porter’s original generic strategies refer to:
- a) Growth, development and decline
- b) Penetration, Market Development and Diversification
- c) Niche, Differentiation and Cost leadership
- d) Segmenting, targeting and positioning
Question 8 of 30

8. Question
(Single Choice) The mission of an organization can be referred to as:
- a) The journey of the company
- b) The over-riding purpose of the company
- c) The vision of the company
- d) The objectives of shareholders
- e) The main religion of the staff in the organization
Question 9 of 30

9. Question
(Single Choice) A pricing tactic that sets a price to simply survive in the market refers to:
- a) Price premiums
- b) Price skimming
- c) Survival pricing
- d) Promotional pricing
- e) None of the above
Question 10 of 30

10. Question
(Single Choice) A company decides its selling price by adding a margin to its cost. This is referred to as:
- a) Cost plus pricing
- b) Competitor pricing
- c) Retailer pricing
- d) Dealer pricing
- e) B and D
Question 11 of 30

11. Question
(Single Choice) Air India’s tactic to offer unique pricing for different segments can be referred to as:
- a) Preferential pricing
- b) Bargaining pricing
- c) Differential pricing
- d) Manipulative pricing
- e) All of the above
Question 12 of 30

12. Question
(Single Choice) Apple sets the price high for new products that they launch. This tactic is called:
- a) Price flying
- b) Price skimming
- c) Price revival
- c) Price penetration
- d) All of the above
Question 13 of 30

13. Question
(Single Choice) PPC advertising is growing due to the ability to measure responses. PPC refers to;
- a) Pay per Consumer
- b) Pay per country
- c) Pay per company
- d) Pay per click
- e) Pay per community
Question 14 of 30

14. Question
(Single Choice) Distribution options open to a company include:
- a) Door to door campaigning
- b) Intensive distribution
- c) Selective distribution
- d) Exclusive distribution
- e) B, C, D
Question 15 of 30

15. Question
(Single Choice) Which of the following is a real marketing objective?
- a) Increase training and development so that all staff are trained in planning
- b) Improve production capacity by 20% within 6 months
- c) Increase market share by 10% within 12 months
- d) Improve quality control within 12 months
- e) Increase price by 25%.
Question 16 of 30

16. Question
(Single Choice) The extended marketing mix includes:
- a) Product, Place and People
- b) Processes, Physical evidence and People
- c) Price, Place and Promotions
- d) Product, Promotion and Place
- e) People, Price and Product
Question 17 of 30

17. Question
(Single Choice) A sales person setting his own sales forecast is referred to as:
- a) Bottom–Up sales forecasting
- b) Top down sales forecasting
- c) Field forecasting
- d) Future forecasting
- e) None of the above
Question 18 of 30

18. Question
(Single Choice) ‘A’ refers to what stage in the SOSTAC® Plan?
- a) Alternatives
- b) Affiliates
- c) Acceleration
- d) Actions
- e) Added Value
Question 19 of 30

19. Question
(Single Choice) The original 3Ms represent what:
- a) 3 Managers (3 key managers)
- b) Men, Money & Motivation
- c) 3 Resources required in a plan
- d) Men, Money & Minutes
- e) C & D
Question 20 of 30

20. Question
(Single Choice) The first “S” of the SOSTAC® planning model refers to:
- a) Status quo
- b) Situation analysis
- c) Sensitivity analysis
- d) Skill analysis
- e) Sustainability Analysis
Question 21 of 30

21. Question
(Single Choice) ‘Objectives need to be SMART’. In the acronym, M and T refer to
- a) Manageable and Technical
- b) Methodology and Tactics
- c) Measurable and Time bound
- d) Meticulous and Targeted
- e) Money/Budget and Time Bound
Question 22 of 30

22. Question
(Single Choice) In the SOSTAC® planning process internal analysis is important because:
- a) Internal analysis must be completed before external analysis
- b) It evaluates past performance, current resources, competencies and internal challenges
- c) Internally the management needs to check the plan
- d) Internal analysis is easier to check
- e) It evaluates all your products
Question 23 of 30

23. Question
(Single Choice) The external MACRO environment could be best analyzed using the:
- a) SWOT
- b) Genera Electric Matrix
- c) PESTEL
- d) 7 S framework
- e) Google Analytics
Question 24 of 30

24. Question
(Single Choice) Which of the following is used in the Situation Analysis of SOSTAC® to analyse a product portfolio’s impact on cash flow?
- a) BCG matrix (Boston Consultancy Group)
- b) GE matrix (General Electric)
- c) Value chain
- d) SWOT
- e) Customer Insights
Question 25 of 30

25. Question
(Multi Choice) What are SOSTAC® Plan’s two greatest benefits when writing plans:
- a) Makes the plan bigger
- b) Makes the plan robust and clear
- c) Makes the plan fit with local regulations
- d) Reduces the size of the plan
- e) Gives the plan a simple and solid logic
Question 26 of 30

26. Question
(Single Choice) A 4th M might be
- a) Manufacturing capacity
- b) Mega ego
- c) Meta data
- d) Mega data
- e) C & D
Question 27 of 30

27. Question
(Single Choice) The model used in SOSTAC® to identify the variance between stated objectives of a plan and actual results is referred to as the:
- a) BCG matrix
- b) Shell Matrix
- c) Gap Analysis
- d) Value chain
- e) Actual Variance
Question 28 of 30

28. Question
(Single Choice) ‘Industry Sector’ is a segmentation variable applicable to analyzing:
- a) Loyal customers
- b) B2B customers
- c) B2C customers
- d) Regional customers
- e) Industry size
Question 29 of 30

29. Question
(Single Choice) A “Niche” is best explained as;
- a) An exclusive specialized group of customers
- b) A mass group of customers
- c) A regional group of customers
- d) An individual customer
- e) A small cluster of customers each with very different needs
Question 30 of 30

30. Question
(Multi Choice) Customer life-time value is important to management because it:
- a) Helps to determine how much customer service they will need during their life
- b) Helps to assess the potential lifetime value of a customer over an estimated time
- c) Helps to analyze the customer’s satisfaction levels
- d) Helps to analyze and identify wealthy customers
- e) Ensures you consider long term customer relationships v short term sales

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