Customer segment analysis is an important part of planning. What are some of the variables LinkedIn use to segment their markets:

The importance of the Actions stage of the SOSTAC^® planning framework is best explained by which of the following?

LinkedIn used CTR and CTA to evaluate their campaigns. What do these mean:

What are the nine TOPPP SEED strategic components which LinkedIn could have considered when developing their strategy:

Awareness is a main communication objective that LinkedIn set for the launch of their new product. What are the other possible communication objectives they could have considered?

When setting objectives Organizations need to be SMART. Which of the following best explains SMART?

Which Situation Analysis Topics were mentioned, albeit briefly, in the LinkedIn case:

LinkedIn’s understanding of the traits of users on social media across different platforms can be attributed to which section of the SOSTAC^® planning model?

The 4Ms – the 4 key resources that need to be built in to the SOSTAC^® plan, include the following:

In which section of a SOSTAC^® plan would you include this statement: ‘LinkedIn sees the importance of diversifying their product/service portfolio to deliver new solutions to a larger and diverse market with the option of scaling and customisation of the solution’:

Which main KPIs (Key Performance Indicators) / main objectives were omitted by LinkedIn:

The Linkedin team did not use the exact SOSTAC^® terminology but can you see how the Linkedin 5 headings overlap with SOSTAC® headings? Which statement or statements (listed below) are correct:

The LinkedIn team formulated a strategy statement to help to launch the new Sales Navigator product. How many of the 9 TOPPP SEED strategic components did it use:

In Customer Analysis (in the Situation Analysis), what are the 3 key questions you must master regarding your customers?

TOPPP SEED from the SOSTAC^® planning manual is an acronym to help remember the components to consider when developing a strategy for a single product or brand: What do T and O and D represent:

Strategy is the shortest part of the plan. Yet, ironically, it is the (what?) part of most plans:

Peter Drucker, once said, that “Culture eats (what?) for breakfast.”

Situation Analysis is the biggest part of the plan. When is the best time to collect all the information?

Being predominantly in the B2B social media sector requires sustaining the loyalty of key accounts. The net promoter score measures which of the following?

Sentiment Analysis of social media will be useful to LinkedIn for which of the following reasons?

“Know what you are looking for before you start searching for information.” (PR Smith) as cited in the SOSTAC® manual. The Situation Analysis refers to understanding which of the following:

A cross functional team to be used by LinkedIn to implement the campaign will help:

If a particular LinkedIn product was described as having a ‘high market share in a low growth market’, what would this product be called when using a BCG Matrix:

LinkedIn could use focus groups to reveal customer insights. Another qualitative research tool that could be used by LinkedIn is:

The management of LinkedIn can use of gap analysis to:

Which of the following is useful to see LinkedIn’s different tactics?

Budgeting is an important control measure that LinkedIn can use. If you had unlimited resources (including Minutes/Time), which budgeting method could you consider when calculating your budget:

The management team in LinkedIn will have to define the goals of the organization. Although they are not included in the case study, which objectives should always be included in marketing plans:

Some say that most plans are missing the ‘Actions’ section. Actions means Internal Marketing which, in addition to LinkedIn’s ‘’execution efficiency’ includes:

The bigger, or more in-depth your Situation Analysis, the ……………….…….. in your subsequent decisions about strategy and tactics.